For items like books, magazines, and bound materials, most of the printers will take orders for big-scale runs only. A short-run is a form of digital printing that lets you order a small number of print assets and manage initial costs. Besides this, let’s understand more reasons why short-run printing services are beneficial.
Check the Market Response with a Limited Stock
You might write a book and be unsure about the number of copies that you will sell. With short-run digital printing, you can check the response by ordering a small lot instead of investing a hefty amount in printing and then gaining nothing. And you can go for bulk printing if your book attracts a good demand.
Get More Prints Quickly
Creating a popular product and then running out of stock quite soon could be a problem in itself. If you outsell your first batch, you can order for another short run batch and get your stocks up in no time. Besides, if you are sure of huge order volumes, you can also opt for offset printing to get more products printed.
Although on-demand printing can be a bit expensive, it helps you meet immediate demands. Using this, you can get orders printed on receiving orders from your customers. This way you might spend extra but you can be sure of not losing a penny as you already got customers for them.
In short, digital printing in the short run always costs more than offset printing but it brings advantages of lower volumes and quick service. However, you should always check quotations and timelines with Brisbane printers before ordering a lot to see if you can save money.