Email is used by almost everyone for both personal and business. This makes it easy to communicate with customers or clients. More and more people are using email for several different reasons.
On the one hand, because it is easier and less time consuming than traditional forms of communication. Another reason is that it is cheaper than the brand. To manage your mails easily, you should opt for email management softwares. Email management softwares are also one of the best alternative to public folders.
You are still paying for internet service and sending emails for free. The last reason is the time it takes to send your email to the recipient. Postal mail can take 1-10 days to send and emails take about a minute to arrive.
One of the drawbacks of email is SPAM. No matter how hard you try, SPAM will pass. People who send SPAM get smarter over time. You will learn what it takes to receive email. They disclose things in such a way that people don't know if it's SPAM or just a regular email.
Given the amount of SPAM reaching business owners, they may spend a lot of time dealing with it.
This takes their business away from them as they waste valuable time that could be used to run and grow their business. The amount can also be huge for business owners and they can ignore emails which could cause them to lose the deal.
The best way to deal with SPAM and email in general is to outsource tasks to a virtual assistant. To handle this as efficiently as possible, you need to create a list of leads that your VA can use to process incoming email.
You can indicate which the email is SPAM and which is not. You can also show him what types of email he can handle with custom templates or instructions.