SEO, search engine optimization, is the process of getting higher search engine rankings and more traffic with the ultimate goal of generating more business. There are several types of SEO Services that focus on different elements: search optimization and online visibility.
Of course, you want to drive as much traffic as possible to your sites from search engines like Google, Yahoo, and Bing. This is why many turn to digital marketing agencies that specialize in search engine optimization or SEO services in Perth. Now that you know the definition of SEO services, it is essential to review the services provided by SEO companies. While every agency is different, you want to partner with a provider that offers the complete SEO package. When comparing agencies, focus on SEO services that include:
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1. SEO Audit
The services of every SEO company should include an SEO audit. With an SEO audit, your SEO provider takes a deep look at your current strategy. Even if you don't have an SEO strategy in place, your agency will evaluate your website from an SEO perspective, looking at where it excels and where it could use improvements.
2. Technical SEO
When building a website, it's important to take into account not only the content and design, but also the technical details that can have a huge impact on your site in search. Technical SEO involves several things that search engines take into account when ranking a website, including:
- Page speed.
- Broken links (internally and externally).
- Spammy Links.
- Backlinks Analysis.
- Redirection Checks.
Ultimately, you need a business that understands how to optimize a website behind the scenes and explains how each factor can impact a site's ability to generate search traffic.