Many entrepreneurs don't have the time to really invest in a social media marketing strategy. It takes a lot of time and patience to make it a success for your business. This is why so many people seek the help of a social media consultant.
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Here are the few questions you need to ask before you join with an outsider to be the representative of your company through social media.
Do you understand my niche market?
There are consultants that understand a wide variety of markets and others who focus solely on only one or two. You need to make sure that the person you choose has a good grasp of what your market is, what your target audience will want, and how to meet your needs.
What connections do you have to leaders in my industry?
You want to find a consultant who has some connections in the industry in order to help build more awareness of your products. You can see who is following them on Twitter, who they're following, who "likes" them on Facebook, and what other people and businesses they are connected to on LinkedIn.